CASE STUDY Terryberry Company Terryberry company provides products and solutions that help companies motivate, retain and recognize the accomplishments of their employees. Terryberry manufactures much of its quality merchandise, and recently unveiled its exciting e-solution, AwardChoice. "Optimal designed and produces our new opt-in newsletter, the Recognition Insider. Feedback from customers and prospects has been super.  We gain new customer candidates every day!" Background A mature company with traditional mid-West business values, family-owned Terryberry Company continues to differentiate itselve from competitors with exceptional production quality. But it also sees the hugh potential to service a new generation of customers over the web via a wide range of offerings beyond just the ones it manufactures. Still, it is not a simple transition.  Traditional direct mail has been the mainstay of a very conservative marketing program, supporting three regional direct sales teams. Terryberry finds many customers are not equipped to use web-only solutions. The Optimal Difference Optimal played an integral part in setting up the opt-in newsletter, working with the back-end team to develop a rich set of subscription, referral, account self-management and archive services, and setting up privacy policies and practices. Optimal designed and consulted on the tone and targeting of the newsletter, geared to busy HR professionals. Optimal designed a mini-website to host the newsletter, and provide a platform for account management and cross-marketing. The newsletter generates hundreds of qualified sales leads, and has deepened Terryberry's bond with existing customers. about us  |  getting optimal  |  leadership  |  systems  |  marketing results  |  resources  |  contact us © Copyright 2007, Optimal Enterprise, Inc. All Rights Reserved.