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Background
Micromax had been fairly successful in it's home and surrounding markets.
But west coast and national accounts were undeveloped. That would have
to change if the company hoped to achieve another significant stage
of growth.
Yet the family-owned business was running on a shoestring with part-time
management. Significant channel direction and west coast coverage would
be critical, in parallel to developing business with carriers at the
regional and national levels.
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The Optimal Difference
While providing Micromax with a west coast sales presence, Optimal focused
on developing larger (and more lucrative) national accounts with the
major carriers. In several instances competing products were unseated,
opening doors to bigger sales.
Performing roles of COO and Marketing/ Sales Director, Optimal primed several
national accounts for the new software release. Key direction helped
apply resources for greater impact, and manage cash flow leading up
to the new product roll-out.
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