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Background
Despite years invested in a topnotch solution, and several successful deployments, LPI's growth remained hampered by weak sales. Prospects were clearly excited about the product; yet closing sales was a huge challenge.
Embroiled in budget cuts and thick bureaucracy, the education market was proving tough to penetrate.
Concerned investors like The Amberton Group sought to stimulate sales and create market traction.
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The Optimal Difference
Putting a structured sales process in place was a key success factor.
As interim COO, we assembled a small direct sales team, training them
on consultative sales techniques.
After 6 months, LPI has increased its install base 200 percent. Rebranding
is underway, with new collateral and tradeshow materials. A co-marketing
strategy with FileMaker is in discussions.
With renewed energy and momentum, LPI is primed to expand its sales
force for even greater growth.
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